How do people feel about AI?

A nationally representative survey of public attitudes to artificial intelligence (AI) in Britain

AI technologies already interact with many aspects of people’s lives, from using facial recognition to unlock mobile phones, to predicting the risk of cancer.

In November 2022, the Ada Lovelace Institute and The Alan Turing Institute conducted a nationally representative survey of over 4,000 adults in Britain, to understand how the public currently experience AI.

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72%

Nearly three-quarters of the British public express concern about driverless cars

56%

Using AI to predict the risk of cancer is perceived to be one of the most beneficial technologies, but over half of British adults are concerned about relying too heavily on this technology over professional judgements

70%

70% of British adults feel that speeding up processing at border control is a benefit of facial recognition technology

About the survey

Find out more about the different AI uses, and learn why and how the survey was run

About the survey

Comment & context

AI in practice 

Climate research simulation

AI in practice 

Virtual reality in education

AI in practice 

Virtual healthcare assistant

Explore comment & context