Partner information and acknowledgements

This report was co-authored by The Alan Turing Institute (Professor Helen Margetts, Dr Florence Enock, Miranda Cross) and the Ada Lovelace Institute (Aidan Peppin, Roshni Modhvadia, Anna Colom, Andrew Strait, Octavia Reeve) with substantial input from LSE’s Methodology Department (Professor Patrick Sturgis, Katya Kostadintcheva, Oriol Bosch-Jover).

We’d like to also thank Kantar for their contributions in designing the survey and collecting the data. This project was made possible by a grant from The Alan Turing Institute and the Arts and Humanities Research Council (AHRC).

About The Alan Turing Institute

The Alan Turing Institute is the national institute for data science and artificial intelligence (AI). Established in 2015, we are named in honour of Alan Turing, whose pioneering work in theoretical and applied mathematics, engineering and computing laid the foundations for the modern-day fields of data science and AI. Headquartered at the British Library in London, we partner with organisations across government, industry, academia and the third sector to undertake world-class research that benefits society.

About the Ada Lovelace Institute

The mission of the Ada Lovelace Institute is to ensure that data and AI work for people and society. We believe that a world where data and AI work for people and society is a world in which the opportunities, benefits and privileges generated by data and AI are justly and equitably distributed and experienced.

We recognise the power asymmetries that exist in ethical and legal debates around the development of data-driven technologies, and will represent people in those conversations. We focus not on the types of technologies we want to build, but on the types of societies we want to build.

Through research, policy and practice, we aim to ensure that the transformative power of data and AI is used and harnessed in ways that maximise social wellbeing and put technology at the service of humanity.