Partner information and acknowledgements

About The Alan Turing Institute

The Alan Turing Institute is the UK’s national institute for data science and artificial intelligence. The Institute is named in honour of Alan Turing, whose pioneering work in theoretical and applied mathematics, engineering and computing is considered to have laid the foundations for modern-day data science and artificial intelligence. The Institute’s purpose is to make great leaps in data science and AI research to change the world for the better. Its goals are to advance world-class research and apply it to national and global challenges, build skills for the future by contributing to training people across sectors and career stages, and drive an informed public conversation by providing balanced and evidence-based views on data science and AI.

About the Ada Lovelace Institute

The mission of the Ada Lovelace Institute is to ensure that data and AI work for people and society. We believe that a world where data and AI work for people and society is a world in which the opportunities, benefits and privileges generated by data and AI are justly and equitably distributed and experienced.

We recognise the power asymmetries that exist in ethical and legal debates around the development of data-driven technologies, and will represent people in those conversations. We focus not on the types of technologies we want to build, but on the types of societies we want to build.

Through research, policy and practice, we aim to ensure that the transformative power of data and AI is used and harnessed in ways that maximise social wellbeing and put technology at the service of humanity.

This report was co-authored by Roshni Modhvadia and Tvesha Sippy, with substantive input from Octavia Field Reid and Helen Margetts.

The research reported here was undertaken as part of Public Voices in AI, a satellite project funded by Responsible AI UK and EPSRC (Grant number: EP/Y009800/1). Support for the Ada Lovelace Institute’s public survey work and deliberative enquiry was provided by BRAID. BRAID is funded by AHRC (Grant number: AH/X007146/1).

Public Voices in AI was a collaboration between: the ESRC Digital Good Network at the University of Sheffield (Grant number: ES/X502352/1), Elgon Social Research Limited, Ada Lovelace Institute, The Alan Turing Institute, and University College London.

Public Voices in AI was a year-long (2024–25) research project that aimed to ensure that public voices are attended to in artificial intelligence (AI) research, development, deployment and policy (‘AI RDD&P’). It synthesised, reviewed, built and shared knowledge about public views on AI and engaging diverse publics in AI RDD&P, with and in consultation with target beneficiaries working in (responsible) AI and members of the public, especially from groups most negatively affected by and underrepresented in AI.

This report was co-authored by The Alan Turing Institute (Professor Helen Margetts, Dr Florence Enock, Miranda Cross) and the Ada Lovelace Institute (Aidan Peppin, Roshni Modhvadia, Anna Colom, Andrew Strait, Octavia Reeve) with substantial input from LSE’s Methodology Department (Professor Patrick Sturgis, Katya Kostadintcheva, Oriol Bosch-Jover).

We’d like to also thank Kantar for their contributions in designing the survey and collecting the data. This project was made possible by a grant from The Alan Turing Institute and the Arts and Humanities Research Council (AHRC).